An Apple A Day
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We’re a brand that promotes health by connecting with communities who are all about tough music.
We simply swapped the word ‘Death’ for ‘Health’ in Death Metal, and it sounded cool. Jokes aside, we care about health because it is everything.
When you picture health, you probably see a cupboard stacked with food supplements or a fridge overflowing with vegetables. Exactly, that’s the point… it’s not the most exciting image.
We wanted to create a brand that both looks cool and embraces that healthy lifestyle while blending it with what we love most, heavy music. All by reaching out to communities that share that lifestyle.
Does it sound lame? Probably, that’s why we love it.